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Whether we take the bike to work or use it to explore the region in our free time – cycling is our passion. We wish to share this passion with other bike enthusiasts. The BIKEBOOK, Fahrrad XXL Group’s customer magazine is the ideal way to do this.

Wikinger Individual Hiking Tours // experience, unwind, and enjoy the freedom

The Wikinger “Individual Hiking Tours” strategy with prearranged hiking trips on an individual basis and without a tour escort was aiming for a more visible profile and intended to focus more strongly on also attracting a younger target audience. Together with Wikinger, we developed a new website which puts the individual experience in the foreground and addresses the target group directly and personally. 


We are passionate about cycling – and are drawing on our knowledge of retail and brand positioning to help Fahrrad XXL, one of Germany’s largest retail groups, set itself apart from the increasingly fierce competition. With 12 campaigns a year, we generate both push and pull.


intention launches a new Honda testing ground in which the quality and performance of Honda products are showcased in action.


Firefighters are often portrayed as heroic mavericks. Is this even true, and does it do the profession justice? We pondered these questions and many others when we were tasked with taking the brand identity of S-GARD – a manufacturer of innovative protective clothing – to the next level.


A passion for technology and innovation, genuine enthusiasm when it comes to engines and early customer focus in product development have contributed to turning Honda into the world’s number one engine manufacturer. Nowadays, Honda produces 29 million engines a year. Boasting unrivalled expertise concerning engines, the company is also passionate about what it does – something that is important to stress.


BP® is setting new standards when it comes to freedom of movement and sustainability with its new Workwear Black Pro collection. We are launching the product to the public at a trade fair and placing focus on the innovative capability of the brand.


The "Werkself" (Workers' Eleven) has a loyal following, which always gets behind the club. We have put the fans and fan culture at the centre of the new fan merchandise catalogue.

B·A·D // speciality: health packages

B·A·D provides both employers and employees with a wide range of health-related services. But how can you make these services attractive to busy decision makers and make them recognise the added value that these would bring to their company? This is where we step in.

cewe // a whole world in pictures

An unforgettable long-haul journey. A family celebration full of emotion. Always at hand on such occasions: camera or smartphone to capture the moment. Our client CEWE has great ideas for all the things customers can do with their photos.

JACK WOLFSKIN // make yout life unforgettable

The 2016 autumn/winter campaign for JACK WOLFSKIN focuses on an inherent desire and need that drives us all:  what is it that makes my life unforgettable outside my workaday routine?

Fagsi/ProContain // creating more space

FAGSI and ProContain are brands of FPC GmbH, a leading manufacturer of shipping container systems in Germany. We are responsible for the strategic brand consulting.

Sonepar // a reliable partner

Sonepar Germany has initiated the E-PARTNER concept to create a customer loyalty programme that provides marketing services for electrical tradespeople and specialist retailers. We are managing its further development.

Jack Wolfskin // take one - action

The Jack Wolfskin TV commercials feature the most scenic outdoor destinations and real outdoor experiences. Our team travelled to South Africa at the beginning of 2013 and produced a lot more than just the new TV spot.

Deutscher Naturschutzpreis // Prize for nature conservation

Immediate success: more than 17,000 supporters participated in the online poll to determine the award-winning projects in the Citizen Award category of the German Nature Conservation Prize.

Harz // Making regions accessible


Dramatising a destination as entertaining and exciting is the basis for success in tourism. And that is our communication objective for our clients’ travel destinations.

C. Gerhardt // When the chemistry is right


Product films, brochures and micro sites: communication pieces focused on the central benefits are the perfect sales support for laboratory equipment by C. Gerhardt.

Jack Wolfskin // Roadtrip to Nicaragua

Jack Wolfskin appointed intention to produce photo and film material for the entire brand, product and trade communication in order to reintroduce the 2013 summer travel collection into the product portfolio.

Bluhm // A systematic approach

Distinctiveness, conciseness, identity: Bluhm Systeme, a company operating worldwide in the labelling and marking industry, initiates a communication relaunch.

Leder Heinen // A systematic approach


Tanneries don’t have a good image. But their products are much sought-after. Our concept for the Heinen leather factory shows that traditional craftsmanship and real men can be image bearers for a special leather.