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intention Werbeagentur GmbH was founded in 1993 as an agency specialising in photography and advertising and is based in Bonn-Beuel. With currently 65 permanent employees, intention is amongst the largest advertising agencies in the Bonn region. Our thematic focus is on outdoor, tourism, trade marketing and Business-to-Business communication. The agency is currently generating sizeable growth in the film and digital media sectors. Our clients include Jack Wolfskin, the leading supplier of outdoor clothing for whom the agency has been producing catalogues, ads and films for over 20 years now, Butlers, the Cologne-based chain store for interior decorations, Lufthansa WorldShop, Maxion Wheels and the international logistics company Chep. Our client base also includes public authorities and associations, such as the Federal Agency for Nature Conservation and various German tourist boards. Our agency has its own film and digital division, a PR unit and an in-house trade marketing company.

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Fahrrad XXL BIKEBOOK, Fahrrad XXL Group’s customer magazine

Wikinger Reisen Individual Hiking Tours – experience, unwind, and enjoy the freedom

HONDA PARK New content format for Honda Garden Products

S-Gard raising the brand’s visual identity to next level

HONDA We draw attention to Honda’s superior engine expertise

WORK The heart of the fans beats faster: the new Bayer 04 Leverkusen fan merchandise catalogue

WORK We developed an appealing campaign for the new BP® Black Pro collection

NEW CUSTOMER Repositioning of corporate health management for B·A·D 

JACK WOLFSKIN is a manufacturer of outdoor clothing and we are the lead agency responsible for the company’s overall market presence.