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Influencer marketing and brilliant storytelling go straight to the heart of Harz

The Harz region has a reputation far beyond its own borders, for being home to particularly beautiful nature and for the locals being very hospitable to visitors. In other areas, this northern Lower Saxony region is still somewhat a secret – especially among the attractive Generation Y target group. We, therefore, asked ourselves the question: how can we get young people interested in the Harz region?

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Storytelling and catalogue design in tandem boost sales

The bicycle has come back into fashion once again. As a result of the technical input involved in e-bikes, it has become a complex product with a whole host of specifications. The average consumer buys a new bicycle once every eight to ten years. How can the customer be assisted in choosing the right model for their needs, and what emotional input is required in order to transform the desire into an actual purchase? Our concept for the CUBE catalogues shows exactly what is needed.

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A microsite with a powerful web design

One of the best and most well-known global motorbike brands commissioned intention to set up the digital staging of its new motorbike series NEO SPORTS Café. Task: to create a catchy look for us and stage it within its own microsite.

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A magazine only becomes truly sustainable when it is in a digital format

Since 2017, lots of companies have been compelled to report on their efforts concerning sustainability. It is, first and foremost, a question of figures, data and facts. We are going to show how exciting and entertaining sustainable themes can be prepared in a digital format.

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A clear strategy and campaign give new brand an emotional boost

The energy provider e-regio was formed out of the merger of two basic suppliers – the former e-regio and ene (Energie Nordeifel) – in October 2019. The companies complement each other thanks to their respective core competences, the joint supply territory encompassing the Eifel and Rhein-Sieg region, as well as their sustainable goals. The new and powerful e-regio is well equipped to cope with the future of energy thanks to its diversification in electricity, gas, electromobility, photovoltaics and smart home. A strong agency partner was needed to communicate the merger and to strengthen the new brand.

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Thrilling social media content in only a few seconds

Jack Wolfskin and the new PACK AND GO! collection: clothes for travelling that are functional, lightweight and can be packed away in a small pouch. We created not only all the digital and print media as well as the social media content but the product and campaign name PACK AND GO! too, including the strategic creation of an integral digital strategy.

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Nationwide school competition: painting to protect insects

A nationwide painting competition under the patronage of Svenja Schulze, German Minister for the Environment, was launched in German schools to raise pupils’ awareness of the topic of protecting insects.

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A poster campaign mobilises the public

The bicycle petition in Bonn is a public initiative for modern urban mobility by means of improved cycle and pedestrian pathways. It was inspired by the public campaign for bicycles in Berlin and was initiated by the Bonn district association of the German Cycling Club (ADFC). The citizens’ petition is intended to compel the City of Bonn to continually improve the cycle paths in the city. As our company is very much into cycling, it was a matter close to our heart to support the campaign – as a sponsor, through our involvement and due to our know-how.

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A campaign for sustainability in the city

The sustainability strategy pursued by the City of Bonn is aimed at raising its citizens’ quality of life in the long term. We developed a concept which awakens, activates and shows awareness: sustainability affects us all.

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Bikebook

Whether we take the bike to work or use it to explore the region in our free time – cycling is our passion. We wish to share this passion with other bike enthusiasts. The BIKEBOOK, Fahrrad XXL Group’s customer magazine is the ideal way to do this.