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Harz

Making regions accessible

Creation of a new marketing concept including production of films and photos. Implementation of multichannel marketing promotions in Web 2.0 and much more besides.

Dramatising a destination as entertaining and exciting is the basis for success in tourism. Responding to local conditions, visualising experiences, providing plenty of good reasons and making the target want to visit the region: that is both the dream scenario for every Tourist Board and the way we see our communications task for our clients’ travel destinations.

“Underground” in the Harz region

Why not experience the holiday destination below ground: we developed a tailored concept for the Harz region to promote selected caves, mines and crypts. Building on this, the intention film team produced five separate thematic films. A trailer was created from their key scenes, which ran on YouTube and was also shown several times an hour in specialist sports shops.

The promotion was coupled with a competition, which was publicised by posters and cards. People could participate, for example, by means of a Facebook-Like on the fan page. From the written responses a Harz Explorer Team was chosen that was able to get to know the region over a weekend – documented by a PR film and report.

Multichannel marketing

The Harz project is a good example of a successful multichannel marketing promotion with a focus on cost efficiency using Web 2.0. The release of the film on YouTube and propagating the promotion via the Facebook “Like” and “Share” functions increased awareness. One of the films was awarded the “Silberne Stadttor” at the ITB 2013 in Berlin – this “Tourism Oscar” provided further publicity.

Contact

intention Werbeagentur Bonn
Stephanie Geimer
0228 97734-602
stephanie_geimer(at)intention.de

Social Media Manager