Forschungszentrum Jülich

A magazine only becomes truly sustainable when it is in a digital format

Since 2017, lots of companies have been compelled to report on their efforts concerning sustainability. It is, first and foremost, a question of figures, data and facts. We are going to show how exciting and entertaining sustainable themes can be prepared in a digital format.

The ‘Forschungszentrum Jülich’ is one of the major interdisciplinary research centres in Europe and is part of the Helmholtz community. Around 6,100 staff work towards finding solutions to questions regarding major social problems in terms of information technology, energy and the bioeconomy. They have also made it their mission to take on economic, ecological and social responsibility in their daily working practices and their research.


The research centre offers a wide range of topics to be communicated in the form of a digital report in an informative, exciting and relevant way. The target group is as varied as the topics themselves. The intention is to enable pupils and teachers, members of the academic community, employees, as well as funding bodies and the press to gain information, to deepen their knowledge and to consume content in different ways and means. A further requirement was that Forschungszentrum Jülich would itself subsequently maintain the content. Consequently, a simple CMS solution is needed which is easy to run.


Along with the customer, we developed an editing concept that was geared towards established reporting structures. The design concept is simple: the aim is that the user can find their way round intuitively and browse through the articles, no matter whether they are sitting at their computer or surfing on a mobile end device.

Attractive photos, animations as well as interviews and background films create a more relaxed atmosphere and make them easily accessible to any age or target group.

Modules were set up for implementing the content so that the editors from the research centre were able to create the pages themselves after having received a brief induction: with text and media modules in different sizes, diverse articles can be published without too much effort – thanks to further configuration and individual module sequences.

The page structure follows a simple pyramid format: boxes with initial information are featured on the homepage; these then invite the reader to delve deeper. There are further topics within the themed boxes, each of which is broken down further and ultimately explained in very pointed articles. Short teasers at every level give the reader a brief insight into the content behind the headlines.

There are approx. 28 articles on the homepage which reveal the research centre’s latest activities in terms of sustainability.

In addition, the site was finally independently reviewed by students of HMKW, University of Applied Sciences for Media, Communication and Management in Cologne, and the – positive – results were presented to the editors of Forschungszentrum Jülich.


The digital sustainability magazine of Forschungszentrum Jülich is full of information that the user can obtain easily. Playful elements and varied illustrations make the reader want to explore the site further and focus even more on the topic of sustainability.

Forschungszentrum Jülich thus has an initial website for communicating its sustainability topics, which can be updated year after year and also on an ongoing basis. At the same time, the legal reporting obligation is met by making the GRI Report publicly available.


intention Werbeagentur Bonn
Anna Müller
0228 97734-285