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ADVERTISING AGENCY

Strategy development, creativity, design and implementation: these are the focal points of our advertising division. We develop efficient cross-channel and cross-media strategies in close cooperation with the Photo and Film, Digital, PR and Retail Marketing divisions. Whether catalogue or campaign, above or below the line, analogue or digital: the creative idea and striking visuality are at the heart of every project. For messages that reach the recipient and images that endure.

 

 

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Core sectors

  • B2C
  • B2B
  • Retail
  • Nature conservation
  • Tourism
  • Institutions
  • Sustainability and sustainable consumption

In-house specialists

  • Marketing consultants
  • Strategists
  • Creative text and layout staff
  • Media designers
  • Quality assurance and production
  • Experienced project managers
  • Translation management
  • Proofreading
  • Experts in photography and film
  • Specialists for all things digital
  • Retail marketing unit
  • PR agency

PHOTOGRAPHY AND FILM

Meticulous preparation and a professional, well-oiled and highly motivated micro-team are the core components for moving photos and films. Our in-house production company NATURAL BORN EXPLORERS tends to every aspect for our customers: for outdoor, interior, lifestyle or product shoots, for B2C, B2B, G2C, institutional sectors or internal communication. Our individual full-service packages include consultation and the production of image concepts and film solutions – in alignment with customer objectives, requirements and philosophy for all media channels.

Consultation and analysis:

  • Visual conception
  • Requirements analysis
  • Imagery, mock-ups and mood boards
  • Briefing
  • Storyboard development

Shooting:

  • Logistics
  • Set-up
  • Time management

Post production:

  • Image processing and selection
  • Data transfer

Organisation:

  • Search for models via our internal database; casting and consultation on selection
  • Networks of photographers, partners and travel guides
  • Bookings and team recruiting
  • Location scouting (national, international)
  • Full-service organisation (equipment, transport, permits, styling, etc.)

Operational areas:

  • Website and social media
  • Viral marketing
  • Multi-channel concepts
  • Trade shows and events
  • QR codes
  • Presentations at the P.O.S.
  • Sales promotions
  • Internal communication

Core film competences:

  • Cinema and TV ads
  • Image films
  • Technology films, product videos
  • Training films
  • Tourism films

DIGITAL

Nowadays, all communication must also be digital. Digital channels often serve as the main channel. That is why we begin with the strategic and visual conception plan for web projects. This ranges from display ads to micro-sites, from social media to promotions across various channels and networked e-commerce. Our service includes one-off production coupled with continuous maintenance and editorial management by our team. On complex and extensive programming projects we collaborate with competent and specialised partners.

Consulting, analysis and conception:

  • Requirements analysis for new projects
  • Status analysis for further development and extension (relaunch, micro-sites, etc.)
  • Target group analysis
  • Cross-media concepts
  • Content strategies and concepts

Visual and audiovisual web concepts

  • Web design
  • Film and photo concepts
  • Banners and campaign spaces
  • Interactive concepts
  • E-commerce
  • E-business
  • Social media

Technical implementation:

  • Websites based on CMS Typo3
  • Servicing and maintenance of developed systems
  • Editorial management

RETAIL MARKETING

Our mission is to energise our customer’s brand and increase sales. To achieve this we employ a strong and dynamic team that develops and implements targeted measures based on comprehensive knowledge of product, brand and market. All this in coordination with our customers, accurately tailored to your needs. We share our complex know-how and train brand coaches for our customers. This has resulted in a large, currently 70-strong pool of experts ready to tackle tasks in Germany, Austria and Switzerland. It is growing continuously.

National/international services:

  • Sales support for trade and commerce
  • Product/technology instruction and training for sales personnel
  • Events, roadshows and trade fairs
  • Customised POS marketing tools (sales materials, events, etc.)
  • Drive-to-store campaigns
  • Visual merchandising for a uniform brand appearance at the POS

Concept, planning and implementation:

  • Consulting, development of measures and strategy planning
  • Team recruitment including the implementation of invitations to tender, assessments and selections
  • Employee training
  • Organisation/logistics
  • Efficiency review

PUBLIC RELATIONS

We advise medium-sized businesses, political institutions and customers from the outdoor sector and nature conservation on all aspects of corporate communication as well as press relations and public relations. We develop customised comprehensive communication solutions on the basis of a thorough analysis. Credibility is our prime objective. We think in networks and make use of the entire gamut of communication options, including photography, film and social media.

Consulting and conception:

  • Strategic communications consulting
  • Development of communication concepts
  • Image profiling
  • Positioning
  • Brand communication
  • CSR consulting

Journalistic services:

  • Research
  • Text creation and editing
  • Photography and film production
  • Documentation

Internet and social media:

  • Planning, strategic inclusion
  • Implementation
  • Text and image editing
  • Content maintenance (Facebook, Twitter, Typo3)
  • Search engine optimisation